Back to Basics: Appealing to a Multigenerational Workforce

Employers need to offer the basics of benefits to appeal to any generation.

by Andie Burjek

““Millennials don’t necessarily look at benefits in a wildly different way than the other generations. They’re worried about base pay, bonuses, retirement,” said Carlos Hernandez, vice president of strategic alliances at Acclaris, an information technology and services provider that manages health care plans. As an employer, “you have to offer the basics.”

Where there may be a difference, though, is the messaging itself, added Hernandez, who has more than 25 years of experience in the health care industry advising employers on how to best meet their benefits goals. Companies, when considering benefits offerings, have to use different messaging to different groups — like age groups — to show the value points they have. But it’s still the same program underneath that skin.” Click here to read more.

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