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Acclaris Launches New Brand Identity

To reinforce its position as the leader in consumer-driven healthcare (CDH) financial technology and integrated services, Acclaris has launched a new brand identity, in conjunction with the release of a new website at www.acclaris.com.

The goal of the rebranding initiative is to realign Acclaris' market positioning to reflect its strategy of providing innovative and high-performing CDH solutions to benefits/HR administrators, financial institutions and health plans. The new identity differentiates and expands Acclaris' value statement to reflect the importance of integrated technology and services for the administration of HSA, HRA, FSA and more.

The interconnected spheres in the new logo represent the components of Acclaris' unique business model, as well as the energy and transparency that come from continuous innovation. With the “Experience More” tagline, the brand demonstrates that Acclaris never stands still in its pursuit to deliver more… more value, more efficiency and more scalability.